OtterBox Acquires LifeProof

OtterBox Purchases LifeProof

Huge news today.

Rather than compete against them, OtterBox has flat out purchased Tree Frog Developments, Inc. which is the parent company of LifeProof. The two companies will combine to focus on protective gear for electronics. No word yet on a purchase price but given LifeProof’s success it is likely steep. LifeProof will become an “OtterBox company” and operate wholly for the foreseeable future. No immediate changes are planned for products.

Check out the press releases at OtterBox and LifeProof.

OtterBox acquires Lifeproof tweet
This comes on the back of both massive delays and questionable profitability of the waterproof OtterBox Armor Series. Perhaps the design task was too much for OtterBox or outside of the realm of their expertise. Or perhaps they saw LifeProof growing too fast and gobbled them up before they expanded to non-water cases.

Either way, a major shift in the industry has occurred. We are still trying to get our heads around it.